Picture Your Dog in Times Square!

Lights, camera, Fido? At least that will be the case on Thursday, June 19, 2008 when Purina® Dog Chow® brand Dog Food showcases the photos of more than 9,000 unique dogs in the bright lights of New York’s Times Square. The Reuters/NASDAQ Digital Tower Billboards will be illuminated with pictures of pooches from across America, turning the world’s most famous intersection into a giant photo “dog park.”

All dog lovers can view the photos on the digital tower by visiting www.longliveyourdog.com beginning June 19 at 6:00 a.m. EDT until 2:00 a.m. EDT, Friday, June 20. Those who uploaded pictures of their cute canines will be notified via e-mail of their dog's larger-than-life close-up.

See all lucky pooches here.